Vegan Formulas

All our products are made with 100% vegan formulas. No nasties here.

No Retouching

Being authentically yourself is important when reclaiming self love and that means we never re-touch any of our imagery. You're enough as you are.

Cruelty Free

We never test our products on any animals and are proud to use practical alternatives to cosmetic animal testing. Animals are friends.

Love, Mae

I always used to think that I had to mould myself to the room that I was in or I had to be quieter, or softer - and now I'm like... actually, I'm here. I'm proud and I'm gonna be loud. And that is me. And I think that's all part of accepting yourself and loving yourself.

Read More 🙂

Beautifully created, skin care essentials designed to take you from day to night with that 'always on' glow.

Shop Now

Indulgent body and hair care products to ensure you always make time for 'me time'

Shop Now

Gifts for you, gifts for your besties, gifts for whoever you fancy. We got youuuuuuu.

Shop Now

Our Mission

It's time to fall in love with yourself. Time just for you, pure unadulterated self-indulgence. It's a state of mind. You're the hero of your story.

We believe a better me, makes a better us. Self love first, self care second.