Self care

specialists

CBD skin, body and hair care.

Designed to make you fall in love with yourself.

Shop the collection

CBD

“It's hard not to fall in love with this brand”
“The new CBD brand is already repped by your favourite TikTokers”
“A Gen Z, forward thinking, wellness & skincare brand”

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Welcome to the Me Movement

Self love starts with daily self care rituals. We created a range of skin, body and hair care essentials designed to help you fall in love with yourself, every day.

Why CBD?

CBD is the ultimate beauty all rounder. It's super hydrating, moisturising, gentle + calming making it the the perfect partner to our other superstar actives. CBD is also highly effective at protecting the skin barrier, making it a smart daily skincare addition to cushion the abrasive effects of retinol and prevent skin damage.

Tell me more
Meet Mae

Mae Muller, British pop sensation, is the leader of the Me Movement. Unapologetically herself, Mae is our self care guru 'I always used to think that I had to mould myself to the room that I was in or I had to be quieter, or softer - and now I'm like... actually, I'm here. I'm proud and I'm gonna be loud. And that is me. And I think that's all part of accepting yourself and loving yourself.' Shop Mae's self care edit here.

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Rated at 5 Rated at 5 Rated at 5 Rated at 5 Rated at 5

"Great hydration + the perfect base

for make up, gives a real glow.

My first CBD + SPF combo & it really

doesn't disappoint. Highly recommend."

Kat
Rated at 5 Rated at 5 Rated at 5 Rated at 5 Rated at 5

“This blends so easily into my skin

which I've struggled to find

previously with body butter this

think and creamy!"

Naomi
Rated at 5 Rated at 5 Rated at 5 Rated at 5 Rated at 5

“I've been using this retinol

product for 3 weeks now

+ can see noticeable difference

in my skin, blemishes & bumps

have reduced.

Becky
It works!

Good Hair, Don't Care Hair Mask consumer trials results.

💓 95% said that their hair felt stronger + looked shinier

💓 95% said that their hair felt healthy, bouncy + easy to manage

💓 89% said that their hair had less frizz, looked glossy + their split ends were noticeably reduced

Perfectly paired

We pair CBD with other recognised active and plant based ingredients to create a range of effecacious but gentle products that are good for you and your skin.

Vitamin C
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SPF
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Acai Berry
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Retinol
more